Why Advantage?
Putting Your Business and
Message into Motion!
The Most Seen – is the Most Used
Our Keys to Effective Marketing!
Reach
The number of people who are exposed to the marketing message.
Frequency
The number of times an individual is exposed to the message.
Impact
The effectiveness of the message in influencing attitudes, beliefs, or behaviors.
How do the Major Brands Stay on Top?
TOMA!
Top of Mind Awareness
Exposure
Targeting
Repetition
How many people have heard of you?
How do the Major Brands Stay on Top?
TOMA!
Top of Mind Awareness
Exposure
Targeting
Repetition
How many people have heard of you?
The Most Seen – is the Most Used
Supermarkets mean SUPER EXPOSURE for your business!
A recent study by A.C. Nielson Company shows that American households average 7 Visits per month to their local supermarket.
Number of Visits per Month
A.C. Nielson Consumer Panel Survey. Based on 40,000 households. Advertising Age Magazine.
The Most Seen – is the Most Used
Supermarkets Spend
$15K to 20K
Per week on television, newspapers, social media, radio and online advertising to draw
Local Shoppers to their stores.
The Most Seen – is the Most Used
Supermarkets Lose
1,000’s of dollars each week
Most shoppers don’t bring a grocery list and will often forget key items.
That’s where we come in!
We have installed huge high definition tv’s
Featuring products and departments along with a few businesses to the thousands of weekly local shoppers!
Partner with us to tap into the massive foot traffic of local supermarkets. Our targeted advertising solutions allow your business to reach thousands of potential customers every week at a fraction of the cost of traditional advertising.
The Most Seen – is the Most Used
Location, Location, Location!
If your advertisement can’t be seen,
IT'S USELESS!
Take Advantage of Guaranteed, Forced
exposure!
Why Repetition?
Memories are mighty short!
Tests conducted by Walter Dill Scott, president emeritus of Northwestern University found that the memory of men is mighty short. If you personally hand a copy of an advertisement extolling the merits of your wares or services to 1,000 people.
| One day later | Two days later | Four days later | Seven days later |
|---|---|---|---|
| 25% have forgotten | 50% have forgotten | 85% have forgotten | 97% would not recall |
Why Supermarkets?
Location, Location, Location!
You and the supermarkets share valuable customers. 85% of their shoppers live within 5 miles of this location.
Where do your customers live?
National Research Shows
Only 10% of people that read a newspaper ever get to the page where your ad appears.
Only 10% of people who read that page will spend 15-20 seconds to read your ad.
Once they turn the page you become
Yesterday's News!
The Rules of Advertising
RESULTS!
The Most Seen – is the Most Used
Weekly Reach and Impressions
| STORES | REACH | IMPRESSIONS |
|---|---|---|
| One Store | 15K | 105,000 |
| Two Stores | 30K | 210,000 |
| Three Stores | 45K | 315,000 |
| Four Stores | 60K | 420,000 |
| Five Stores | 75K | 525,000 |
| Six Stores | 90K | 630,000 |
The Most Seen – Is The Most Used
