Ad Guidelines

Welcome to Advantage! We’re excited to partner with you on your new ad campaign.

Our team will be reaching out shortly to gather the necessary materials to create a top-notch ad. While high-quality logos and images can significantly enhance your ad’s impact, don’t worry if you don’t have everything ready. Our talented designers can help you achieve professional and effective results.

Our creative team will do 95% + of the heavy lifting! We have worked with thousands of different types of businesses over the years and have a good feel on many different types of businesses. However every business is still unique and no one knows your business better than you do. This is where we lean on you for ad copy! Think company and brand awareness.

• What is your overall message?
• 3-6 primary services bullet points
• Do you want a general business message?
• A specific service?
• A product focused ad?

This is why we believe less is more. Relying on your company name and a small message has a lot more impact than you may think. Try to refrain from wanting to add an excessive amount of bullet points and messages that may not only make your ad hard to read, but can also distract from your overall company message.

Here are a few things to avoid.

• Limited time product offers. Remember your ad runs for 6 months.
• Listing outside services your company usually doesn’t promote
• Lengthy sentences

Overall Repetition is key for your brand awareness! Overall Repetition is key for your brand awareness! Overall Repetition is key for your brand awareness! Are you getting it?

Best file formats for logos:

• Illustrator (.ai)
• Universal Vector Software (.eps)
• Adobe PDF
• JPEG/TIFF (Our designers will review to make sure they’re high quality

Best formats for images:

We can accept a wide range of image formats. (jpeg, tiff, png, heiv, pdf, etc.) However if the photo looks small or blurry on your computer it will be that way in your ad. Up scaling images to fit our High-Definition tv’s will lose a lot of quality. Whenever possible always try and use the best images as possible.

Don’t have access to  high-quality images? Let our designers help! We have access to premium stock photo libraries and can assist you in finding the perfect visuals to make your ad stand out.

Best file formats for videos:

We can accept multiple video formats however MP4 is the most common. This is the format most smartphones, youtube videos, and camcorders use these days. But we also accept (MOV, Mkv, AVI, MP4, H264, H265 and much more.) We cannot accept any (DVD’s, VHS tapes, or mini DV Camcorder footage). These formats are deprecated and too low of a resolution for our HD TVs.

Need high-quality stock videos for your commercial? We can help! We have access to premium stock video libraries and can assist you in finding the perfect visuals to make your ad stand out.

Let us handle getting assets for you. Our design specialists can help find the right graphical elements, images & message to make sure your ad speaks to you and your customer needs.